I have found that customer loyalty always pays off.
Buying season tickets is a great way to save money, but there are other customer-loyalty incentive programs
that can offer a greater amount of savings and/or bonuses that are worth exploring. Here are three such programs:
If you are under 29, $100 will get you get a card worth 6 tickets to use however you'd like (that comes out to less than $17/ticket & a 78% savings). You can use the tickets for yourself and friends, but it can't be given as a gift. RED holders also get $1 off any drink at any of the theater's bars & will receive special offers such as social events & 2-for-1 ticket offers in the e-mail updates. You can visit the RED card member page for more information & check their Facebook & Twitter pages for updates. The card expires when the holder turns 29 & can be re-filled after seeing 6 shows.
Audience Rewards turns your ticket purchases into points like an airline frequent flyer program. This program offers more incentive for Broadway than Broadway in Chicago, but hopefully that will change as Broadway in Chicago continues to flourish. Once you join, you can earn ShowPoints by buying tickets, looking for bonus point offers, or getting (minimal) bonus points by playing theatre trivia games (my favorite part), telling friends about a show, or shopping at a variety of stores by visiting AudienceRewardsMall.com. The points can be used to earn free tickets, save on tickets, upgrade seats, & buy Broadway merchandise.
For $50, you get 4 tickets to any show at Theo Ubique, Lifeline Theatre, Raven Theatre, or side project theatre company. Considering that 1 full-price ticket at Lifeline costs $40, this is a really great deal. The FlexPass also comes with year-round the following discounts @ nearby restaurants: 10% off @ Act One Pub,Charmers Café/Dagel & Beli, Gruppo di Amici, & Morseland AND 15% off @ The Heartland Café. The passes expire on August 31, 2013.
And a warning...
I love Broadway in Chicago. So far, I've seen FELA!, Les Miserables, The Addams Family, Bring It On, I Love Lucy: Live on Stage & never paid more than $25 thanks to rush tickets. For some strange reason, I was really drawn towards the recent production of Mike Tyson: Undisputed Truth. So, I searched the Cadillac Palace on Saturday morning, saw a bounty of available seats, & called the theatre to double check that student and/or rush tickets were available. NOPE! Not for this show. WHY? Who knows. This decision was in very poor taste, but I blame the production & not Broadway in Chicago. Rush tickets are an awesome deal, but apparently inconsistent. Moral of this story: call the theatre if you are planning to buy Broadway in Chicago rush tickets.
The Thrifty Theatre-Goer Series:
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